Intellectual Property is the Holy Grail to Scaling Your Service-Based Business
You read it right.
Now I know what you are thinking.
If I am selling a service, how can I convert it to an IP?
Here is the answer.
Convert your years of expertise, experience, and results into a proven Intellectual Property that your market is seeking.
This is the formula I teach my clients who are done with perpetuating the hamster wheel of project-based service business—and are finally looking for a way to scale their expertise and serve their ideal client with more ease.
Think about something for me.
With all your years of experience in your industry and in your company--do you have a better way, a more effective way, a faster way of solving your client's pain point than others?
Creating a signature platform, framework, methodology, or approach can become your unique signature platform/your IP in the market that will not only help create more efficiencies in your processes on how you help your ideal client but will make scaling that much easier.
Examples are always good right.
When a health care practice moves from general advice to a programmatic approach around their expertise and experience to diabetes management care, child-led weaning, fat loss for women over 40, etc.
When a UX consulting firm moves from general design thinking practices to its own approach to research for consumer brands.
When an executive coach firm for senior-level executives, goes from general coaching service to a signature program that prepares executives to become CEOs.
When a real estate development firm moves from general development to a turnkey, white-glove approach to support everyday investors own their own property without any hassle.
When a sales consulting firm focused on serving growth-stage founders moves from serving one company at a time to creating a scalable sales operating system in a group setting.
When a 35-year-old non-profit focused on alleviating poverty around the world finally documented their scalable proven methodology that they are now applying to move 10M more people from poverty to prosperity in the most rural areas in Latin America, Africa, and Asia.
When my strategic communications and repositioning firm moved from strategic consulting to walking CEOs through the U.N.I.Q.U.E Method-- a 6-step strategic framework guides them through a process that helps them identify their IP and unique positioning to be seen as the go-to expert in their market for their ideal clients. This process has resulted in enhanced business and brand authority, millions of dollars in revenue, and the unmeasurable impact that her clients have made through scaling their businesses around the world.
When you create a 'proven IP' methodology or product, it serves as a strong and unique value proposition for your business, helps you create processes to help you scale your business, and helps you stand out in the market.
If you are interested in learning more about this process and how we work with entrepreneurs and businesses to create their Intellectual Property to stand out in the market, DM me or schedule a quick call here: http://tiny.cc/uxu9uz
With over two decades of experience as a business strategist and chief marketing officer, Seema Alexander is the founder of Disruptive.CEO, where she partners with visionary entrepreneurs and professional services organizations to reposition their companies to stand out in crowded markets with her 6-Step “U.N.I.Q.U.E” Methodology. She also runs an all female CEO 10-Week Business & Brand Growth Accelerator.