FeatureD CASE STUDIES
HERE ARE SOME CASE STUDIES AND CEOs OF GROWTH STAGE COMPANIES THAT WE PARTNERED WITH THAT NEEDED A REBRAND, REPOSITIONING, BRAND STRATEGY, BUSINESS MODEL ASSESSMENT AND MORE.
REINVIGORATION
Who they are:
Reinvigoration is a mid-tier operations consultancy and technology service provider enabling global companies + governments to deliver excellence with certainty. They are based out of the United Kingdoms.
Core Problem Statement:
Reinvigoration has been in existence for ~10+ years and currently has three different divisions: Operational Consulting, Innovative Learning, and SaaS Product Platform. Current clients have been mainly in the UK and Europe. When they started the consultancy their positioning was more of a generalist management consultancy and their engagement sizes, types of projects, and the size of organizations they served varied by opportunity not strategy. They did not have a strong value proposition or positioning to distinguish who they serve best and lacked intentional thought leadership to be seen as a "go-to-expert" even with the years of experience, results, and customer advocacy behind their brand.
Although they have had steady growth, currently, the team was capturing opportunities through a referral network versus from a strategic marketing plan--and because competition is fierce in their industry and region, they were clear that in order to scale they need to identify a strong integrated marketing approach to grow their brand and build a smart sales pipeline. In addition, the public perception of the company varied in terms of what they did depending on the division they interacted with --which which also hindered their opportunity to be sought-after for larger scale operations strategic projects on a more consistent basis.
Lastly, their current projects are human resource heavy for delivery— so to scale Reinvigoration is in the process of finalizing and launching its first SaaS product--and needed a way to bring this platform into their messaging so it was all cohesive and didn't feel disconnected.
Our Process:
The results from the six steps in the U.N.I.Q.U.E Method framework helped solidify a strong branding positioning in their very crowded market and a intentional growth plan for substantial growth for the next 5 years.
The Results:
Now they have a clear unique value position as an expert operations consultancy with a targeted market-focused value proposition versus trying to compete as a generalist management consulting firm.They have a proprietary framework and brand content pillars helping them have a clear way to pitch their company and be differentiated in the industry-even when they are competing against the Big 4.
Optimized Business Model: They have gained clarity on what opportunities that no longer serve their business model and who they collectively need to say no to so they can stay true to where they play at their strengths and create real ability to scale their infrastructure with intention.
Inspired Employees: Engaged their employees along the way to have them participate in the process and feel inspired by the forecast for growth with a very intentional and strong value proposition —one they never had in the past.
Brand Positioning: The strategic positioning and content pillars produced through the consultancy were provided to a third party marketing execution team who are in the process of bringing the strategy to life through campaigns, thought leadership, marketing collateral, sales material, etc. to accelerate their credibility in the market and scale with intention.
Internal Alignment: And most importantly, the CEO and the heads of the divisions are on the same page--in terms of the brand and the implications on strategy so they are working more closely together for cross-selling and upsells and thought leadership.
“After a period of growth and change within our business, we recognised that we needed to hit the reset switch in terms of how we wanted / needed to be perceived in the marketplace, which would act as the catalyst for even more growth. Seema stepped in and guided us through a strategic re-positioning exercise, using her UNIQUE method. Starting with some detailed discovery work which included many client and colleague interviews, Seema quickly grasped our business, our nuances and strengths and used this insight to work closely with us to define our future. Seema was invaluable to us over 2022 and is simply fantastic. Bundles of energy, drive and determination coupled with a great approach and intellect ensured that she made a big difference to us. I highly recommend working with her and I’ve no doubt that we’ll work together again in the future.”
CODESPA
www.codespa.org
Who they are:
CODESPA is a 36 year old international NGO focused on alleviating poverty for the most vulnerable around the world. The honorary president is the King of Spain.
Core Problem Statement:
Over the years, the organization has grown and evolved and has transformed over 5 million lives to move from poverty toward prosperity through their programs and projects, yet they were still the best kept secret in their industry. In addition, with their presence in 14 countries around the world, the public perception was that they were working on many different types of projects so they were not known as the "go-to-experts" for a proven localized approach to scalable poverty alleviation. They lacked a cohesive value proposition to distinguish themselves from other NGOs--even though what they were doing was unique, sustainable and scalable compared to others. The problem perpetuated as employees and country delegates did not have one way to explain who they are, what they do, who they serve best, and how they do it differently (than their “competitors")--so they would say "yes" to many projects and opportunities that were not in their strike zone. This continued to cause confusion in the market of their brand, which resulted in lost many opportunities in projects, partnerships and large-scale donor funding—even though they were incredible at what they do and had consistent results to prove it.
What We Did:
Disruptive CEO guided CODESPA’s CEO and executive team in a repositioning exercise to help them in five different ways:
Identified their unique position in the market
Aligned their business model and brand messaging to emphasize where they play to their strengths
Owned their unique expertise to become sought-after by their ideal clients (not everyone)
Started saying no to clients/opportunities that no longer fit their business model to reduce distraction
And ultimately, stop being the best kept secret in their industry
Results:
The six steps in the U.N.I.Q.U.E Method framework were able to provide CODESPA the level of clarity that they were seeking for years to not only gain clarity internally on their vision, mission, core capabilities, and brand pillars moving forward, but can now articulate as a whole how their approach to scalable poverty alleviation is unique and differentiated. Strategically they went from trying to serve everyone, to focuses their efforts to those who they serve best.
With this level of clarity they are focused on scaling their efforts by becoming sought after for what they do best by attracting the right projects, right partners, right donors so that they can fulfill their renewed vision of helping 10,000,000 million more people move from poverty toward prosperity and become self-reliant for generations to come.
“It was great for our team to go through the process as this exercise not only gave a clear pathway to scaling and growth but also resulted in team unity across all the countries, and cross-functional strategies, and tools that will continue to empower our team and work throughout the years to come. We are now excited to declare that we are focused on helping 10M more people move from poverty to prosperity —and are thankful for Seema’s support to get us clear on our path forward to making it happen.
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MEDICI
Who they are: MEDICI (formerly Let's Talk Payments) partners with Financial institutions and banks to accelerate their digital transformation journeys to maximize their innovation ROI. [Sold to PROVE]
Core Problem Statement: Their external company brand did not match their business model, service offerings, or showcase their biggest successes. This hindered them with lead generation, sales efforts, and credibility at times. Since they started off as one of the first and more prestigious FinTech blogs over 5 years ago, although they had done a substantial amount of consulting and advisory over the years for some of top Financial Institutions and Banks in the world, they were pigheld into being know as just a media company. They also were looking to create their first digital product line and needed support on the product creation, marketing stack identification and implementation and over launch strategy.
What we did: We worked though a brand-led business transformation effort where we worked closely with the CEO, co-founder, and the executive team to develop the company’s stand, their brand messaging and positioning. We also did a full identity rebrand from Let’s Talk Payments (the media blog) to MEDICI. #rebrand, #repositioning, #businessmodel, #productextension
Results: MEDICI’s website had a 360 degree complete rehaul to align their business model and offerings to their external brand. It has allowed them the ability to gain more visibility into the offerings they provide outside of the media blog. We also helped them create their first digital product, Inner Circle, which is becoming and industry-known asset for FinTech investors, analysts and enthusiasts.
““I feel very fortunate to have reconnected with Seema and Disruptive at a critical time in our company’s journey. Her comprehensive understanding of marketing and brand, her strategic understanding of products and business drivers, and her incisive probing of our company’s roots, vision and mission - all resulted in an authentic and confident exposition of our brand identity. I thank her for the commitment to the cause and I appreciate her willingness to jump into the deep waters to seek out the treasure, the TRUE NORTH, that every founder starts with, but sometimes forgets to follow and share with every layer of the evolution of the company. Looking forward to completing this journey with her as we take MEDICI to the next level in accomplishing our mission of enabling FinTech-at-SCALE!””
MOONSHOT WORKS
Who They Are: They conduct technical diligence, minimum viable product development and go-to-market strategies for Private Equity.
Core Problem Statement: The work they were actually doing was not clearly articulated in their current brand, website, and offerings. It was also not clear in their positioning who their target market was and their brand story and pitch was not very refined. This lead to confusions externally--limiting their opportunities for lead generation and building strong brand awareness. #rebrand, #businessmodel, #serviceofferings
What We Did: We conducted a brand-lead business transformation exercise where we went deep into the CEO’s stand of why the company was in existence, got clear on the market opportunity and target market they were going after, and aligned their service offering to make it more cohesive and seen as a “NEED” vs. a “WANT” to their customer.
Results: We rebranded the name of the company for Radar Innovation Group to Moonshot Works. We created a new pitch for their offerings and created a differentiating brand story that allowed the CEO to better articulate their value proposition to their current clients and prospects. And now the company has several anchor clients and is continuing to grow by tackling some of the biggest challenges in the world from desalinization, blockchain use cases in new industries, and more.
“Working with Seema and her agency is fantastic. Her business & brand strategy methodology gets to the heart of who you are, what your core message should be, and the values you can bring to your target audience in an easy to execute system. I highly recommend her work, especially to my entrepreneurially-minded kindred spirits.
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ENHANCED BUILDING SOLUTIONS
Who They Are: A virtual reality based training and development company for complex facilities management needs.
Core Problem Statement: The company's primary focus is to disrupt the way facilities operators are trained to maintain building and ships. They saw a major gap in the way knowledge is transferred from Mechanical Engineers to building operators, which led to inconsistent information and not enough direction, especially when a job is turned over from new construction. These gaps were the root cause for when major safety, operational, and environmental issues occur. Enhanced Building Solutions was not a known player in the facilities management training market. In addition, the external market was also confused on what the company did--because from the outside it seemed that they had too many offerings without a focused mission.
What We Did: We helped craft EBS’s strategy for growth, tactics on how to get them there, and provided strategic guidance on closing of some major deals in the process. #BusinessModel, #Brandbuilding, #LeadGeneration
Results: Today Enhanced Building Solutions has contracts with some of the biggest hospital groups in New York, has worked on new age-virtual reality training on 2 major ship lines, and in the works of contracting with one of the largest government transportation agencies of all time. They made had a 200% increase in revenue in the first year after our engagement.
“When I started working with Seema, I honestly wasn’t sure she would understand my industry (as it is complex), but she took the time to learn it and did her own homework to see if my ideas were not only viable but also disruptive in my industry and to my ideal client. She first helped me get focused on the overall strategy, starting with the core pieces of my brand (core messages for my business), identifying my ideal client and validating core offerings to build and scale. She helped me prioritize revenue-generating opportunities and helped me understand that personal and business growth takes time and will accelerate with the clarity, time, and energy I commit to it. She is a proponent of giving and I know that is the reason for her success, as I share the same views. I would highly recommend her.”
Malina malkani
www.malinamalkani.com
Who She Is: A registered dietitian nutritionist, author, media spokesperson for the Academy of Nutrition and Dietetics and mom of 3.
Core Problem Statement: She needed to develop her brand, overall business model and her first course.
What We Did: We worked closely together to develop her brand positioning (how she was going to stand out in the sea of nutrition coaches), helped her identify her niche, and develop her business model to accelerate her growth, impact, and profits. We also supported in developing the framework of her website, helped negotiate her first book deal, and reviewed her initial course launch on Picky Eating. #branddevelopment #brandpositioning #businessmodel #scalingstrategy
Results: Malina is now a recognized expert in her field of baby-weening and picky eating, has launched her course and her book and is becoming a powerhouse online marketer. Her growth on IG went for 1,000 followers to 23k. We are excited to see Malina grow and make a huge difference for mom’s around the world.
“I have had a fantastic experience with Seema and cannot recommend her highly enough. I felt that I had an entire team behind me that consisted of a business strategist, branding specialist, financial advisor, recruiter, agent, cheerleader, manager, networking guru, therapist, friend, and confidante, all wrapped up into one amazing woman. If you are thinking about launching a business or brand, get Seema in your corner!”
Pain Care Outlet
Who They Are: An ecommerce pain care products and medical device store. They have another arm focused on medical device and wellness products contracts with large corporations.
Core Problem Statement: The company needed an emergency rebrand--initially just a naming exercise (due to a trademark issue); however, quickly became an opportunity to focus on an overall brand-lead business transformation exercise.
What We Did: Worked very closely with the CEO on repositioning the company to PainCareOutlet.com and helped her look into new trending alternative pain care product: CBD Oil. products, services, target marketing and marketing strategies. #rebrand #productextension
Results: The company met its renaming needs, added a new product extension that resulted in six-figure monthly revenues (and growing), created their first sales funnels and leverage new digital strategies to enhance their marketing efforts.
Simply Chickie Clothing
www.simplychickieclothing.com/
Who They Are: An organic clothing store for babies and toddlers.
Core Problem Statement: They needed to create new sales channels, enhance their brand story, and develop more brand awareness.
What We Did: Worked with the CEO to develop a impactful brand story that was very authentic to her passion and her product line. We developed her sales pitch and tools to increase her distribution reach in retail stores across the United States and internationally. We reconfigured her product line to focus on the highest profitable and most popular products and packaged them in bundles for gift sets --which were a great fit for tradeshows, holiday sales, baby showers, and more. We provided digital marketing and social media strategies to increase her brand awareness and sales. And, lastly supported her efforts in pitching major publications like Parents.com, GreenChild.com, and Huffington Post for spotlights for her brand. #rebranding #productextension #marketingstrategy
Results: Simply Chickie has increased distribution by 250%. The extension of clothing sets was a catalyst for additional retail partnerships and an increase of 200% in sales than the year before. The company is very targeted on their niche market and are leveraging the core insights in their branding and marketing efforts through social media and PR outlets. They are also in process of working on a international licensing deal.
“Seema is passionate about business and passionate about your entrepreneurial story. It’s in her blood—and some of the knowledge and ideas she shares are not ones she simply knows intuitively, but through walking the walk. She has experience in the entrepreneurial space, but also years in the corporate arena. So, she understands the reality of both avenues of business. She is a truly gifted coach who will tell you like it is. You will do the math with her and enjoy the journey! She will find a way to get you where you want to go—she helps you dream big, really big. And, by the way, even if you don’t know where you want to go—she’ll get you there too—right beside you.
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“Seema is a great business strategist for companies wanting to change the world. She was key in strategic decisions I made. She has a great understanding of innovation (whatever the industry) and its sales issues. Merci Seema.”