Starting a business is an exciting and challenging endeavor. As an entrepreneur, you have a vision for what you want to accomplish, and you're eager to get started. However, as your business grows and evolves, you'll find that there are many new challenges to overcome. One of the most important of these is building a strong and recognizable brand that will help you to attract new customers and retain existing ones.
Read MoreAs a business owner, you may be scared to niche because you are worried about alienating potential customers and limiting your potential customer base. They may also be anxious that they won't be able to make enough money to sustain their business if they focus on a small niche. Additionally, they may fear that they don't have enough knowledge or experience to specialize in a particular nich
Read MoreCulture is such an important concept for many reasons. At a human level, it is based in traditions and principles permeating within a community in forms of: activities, rituals, religion, clothing, food, behaviors, and values—all used to bring like-minds together that feel a sense of belonging to something bigger, something communal. In business, it is no different.
Read MoreOne of the biggest reasons businesses do not grow is simple: they lack the awareness and ability to articulate what makes them unique. Unique is an interesting word in business. For many the first thing that comes up is that it is a pure messaging exercise. Many CEO's initial inclination to this problem is to put some "creative people" on it, so they can put a marketing spin on what we do and call it a day. But that's just it. That is the problem at its root.
Read MoreReady for it… It’s P.O.S.I.T.I.O.N.I.N.G! (Yes, imagine a cheerleader screaming each letter!) Ok, wait. Let’s ask the foundational question. Seema, what is positioning? In the simplest form, it is how your business is being seen in the market in your prospect’s mind. Why does this matter?
Read MoreYou read it right. Now I know what you are thinking. If I am selling a service, how can I convert it to an IP? Here is the answer. Convert your years of expertise, experience, and results into a proven Intellectual Property that your market is seeking.
Read MoreMove from selling features to selling transformations. This is a key strategy to showcase your expertise and consistently attract your ideal client. As you think about your business, think about the proven path you (and your team) lead your clients through to get them to the end result they seek and beyond.