5 Questions to Ask Yourself If You Are Not Attracting Your “Ideal” Client

Ever feel like you have tried everything but you are not attracting the right type of client you want for your business.

Your current customers are asking for more time with you, and they expect it, yet don't value it. They want more custom changes to your core product offering but are not willing to pay extra. They complain because they haven't seen the full results you have promised---and in the end, they are draining you mentally and financially.

Although this is a very common issue for many entrepreneurs----getting clear on who your ideal client is and targeting them through all of your marketing and sales efforts is one of the best growth mechanisms you can put in place for your business.

Here are 5 key questions to help you identify which part of your model may need revisions and support and why:

1. MESSAGING: Is your messaging on your website and sales funnels speaking to your ideal client and their specific pain points or is your copy too generic and over-complicated?

If You’re Messaging is Trying to Attract Everybody, Then Your Business Will End Up Attracting No One.

2. POSITIONING: Are you authentically positioning your product offering as the “unique” solution that will provide the transformation that your ideal client is seeking? 

You will attract your “ideal client” when you speak to them in the language that they understand and offer the transformation they seek.

3. SOCIAL PROOF: Have you showcased that your brand and experience has authority and credibility by showcasing testimonials, reviews, case studies, followers, media presence —anything that highlights that you are a “trusted” brand online and offline? 

Social proof can be the tipping point to your sales conversion.

4. SALES OBJECTIONS: Have you identified the specifics sales objections you receive from your "ideal client" and know-how to overcome them? 

Understanding why people buy and why they don’t is critical in identifying sales objections.

5. PRICE: Is your value proposition strong enough to overcome pricing objections? 

Remember, people will buy value at a premium, but you must ensure your transformation is strong enough.

No matter what kind of business you’re creating, attracting your ideal client will make the work feel easier.

You’ll be excited about customer calls, you’ll feel challenged mentally (in a good way), and your business will flourish because you’ll be spending your time doing what brings you fulfillment vs. blowing out fires most of the day.

Ideal clients understand the value of what you offer and are willing to pay more because they seek your product offering as their solution.

I will leave you with this. When you know who your ideal client is and what makes them the right fit for your business, focusing on the five questions above will really help you attract more of the right people through the right channels, which will lead to more revenue and more results.