Clients ask me all the time, "what is one of the best strategies to grow revenue?” I always ask them first about their strategies to upsell to their current and previous customer base. If someone has purchased from you once and you have proven to them that your company has added value and given them the result(s) they were looking for, what offers do you have for them next? How are you nurturing them to the next sale?
Read MoreDid you know that effective brand #positioning can drive higher profits? Entrepreneurs/CEOs who do the work to effectively position their brands are able to extract more value from the market. They have a deeper understanding of their customers’ needs and what it takes to fill those needs, which means they can charge premium prices and still capture more of the overall market. Since their business is well-positioned it will start to sell itself—by delivering on their brand promise exceptionally well.
Read MoreEver feel like you have tried everything but you are not attracting the right type of client you want for your business. Your current customers are asking for more time with you, and they expect it, yet don't value it. They want more custom changes to your core product offering but are not willing to pay extra. They complain because they haven't seen the full results you have promised---and in the end, they are draining you mentally and financially.
Read More